Link Prospecting – All Other Tactics

Effective Link Prospecting Strategies: The Basics
Other Link Building Tips + Tricks To Consider
Conclusion

Intro

Link prospecting is the art of prospecting internet pages that can link
back to your site. There are a number of different strategies and
methods that you can use to find new links, improve existing links, and
increase your overall site backlink profile.

Link building is one of the most important and impactful aspects of
search engine optimization. If you learn how to do it correctly, then
you’ll be able to massively improve your site’s overall SERP ranking and
authority. This, in turn, will lead to more traffic, a higher conversion
rate, and contribute to the success of your site!

If you’re ready to take your SEO to the next level, then you’ve come to
the right place. Below, we’ll break down everything you ever wanted to
know about link prospecting for your site. We’ll explain the various
methods you can employ, show you some great tools to help you, and
answer some of the most commonly asked questions about link prospecting
and building.

Are you ready to rank?

Effective Link Prospecting Strategies: The Basics

When it comes to link prospecting, there are several different
strategies that you can employ to find new places to link your site to.

The old-fashioned method is to manually search for top-ranking sites
within your niche and see if they’re willing to link back to your site
with sponsored posts and articles. If you’re willing to invest in some
SEO tools, then tools like Backlink Checker
and Ranktracker’s SERP Checker can speed up the process considerably by algorithmically
searching for great backlinking sites.

In this section, we’re going to present you with the top tried, tested,
and proven strategies for prospecting new links. From finding potential
link sites to pitching their webmasters on sponsored content, you’re
about to get a complete crash course!

1) Link Reclamation

The first method we’ll discuss is link reclamation. As the name
implies, this involves “reclaiming” your links from places that should
link back to you.

For example, let’s just say a random blogger mentioned your product or
service in a post but forgot to embed a hyperlink back to it. You could
reclaim the link by messaging the owner of the blog and asking them to
insert a link in that post mentioning your product.

This link prospecting strategy is especially effective for brands and
sites that have already established a solid online presence. If you’ve
sold thousands of products/services already, then the chances are that
at least somebody has written a post or made a YouTube video about
them, even if it was just a passing reference.

Writing A Pitch For Link Reclamation

By reclaiming these links, you’ll be able to quickly and efficiently
build your backlinks at little to not personal cost to you. One of the
easiest ways to see if your site was mentioned by not linked back to is
to do a quick Google or YouTube search of your site name or a
product/service you sell.

You can also use Google Alerts to find unlinked mentions of your brand.
This a free service that will notify you every time that a new post or
article is written about your product. You can then double-check to see
if they linked back to your site or not.

Then, scroll through some of the results that mention your product and
check for links. If the site doesn’t link directly back to your site,
then add it to a spreadsheet that lists everywhere that you need to
reclaim links from.

Once you’ve built a list of places where you’ll need to reclaim links,
you’ll need to find a way to get in touch with the webmaster of each
site. Then, send them a simple, professional email or message that
provides them with the link to your site (or a main parent article on
your site) and ask them if they’d hyperlink the unclaimed link back to
your site.

In most cases, they’ll link back to it with no problem, as you and your
brand helped them build a quality post. Sometimes, they may request that
you provide them with some type of compensation.

2) Backlink Checker Tool For Link Prospecting

One of the best ways to find new places to build your links is by using
the Backlink Checker tool.
This awesome new tool is one of the
highest-rated backlinking tools on the market and allows you to get a
complete link profile on both your site and your competitors.

In a nutshell, Backlink Checker allows you to:

Find every backlink directed at your site.
Check your competitors’ backlinks.
Analyze the quality of each backlink (based on 50 different
factors).
Audit link results, to ensure that you don’t add any
adult/low-quality links to your link building strategy.
And best of all… The software will allow you to identify the best
link building opportunities for your site based on your niche and
top Google results.

This revolutionary new tool can save you hours of research and
traditional analysis methods, allowing you to quickly build the best
link building strategy possible!

3) Buying Sponsored Links

One of the most popular methods of link prospecting is to buy sponsored
links. For example, let’s say that you just started your own business
selling small bags of single-origin coffee and you want to build some
links for your site.

Using the results generated from your own research or generated by tools
like Backlink Checker or Ranktracker’s SERP Checker, you’ll be able
to generate a list of high-ranking, authoritative blogs within your
coffee niche. Then, you’ll just need to reach out to each one and ask
them if they’d be willing to post some content on their blog reviewing
or mentioning your brand and linking back to your main site. Pretty
simple, right?

Creating Sponsored Posts

While some blogs may opt to write their own post reviewing your site,
brand, or service, others may prefer that you do the hard work and send
them your own pre-written content. If you’re up to the task, then you
can write your own blog post; if not, then you can hire a copywriter
from somewhere like Fiverr or Upwork to write a simple high-quality
1,000-word post for around $50.

If you do hire another writer, just make sure that you double-check
their work to ensure there are no obvious spelling or grammar errors.
Also, you’ll want to insert a couple of backlinks linking back to your
main site or pillar content on your site.

Consider A Plan For Future Sponsored Posts

Within around a month of your sponsored post being listed on their site,
you should have some good data informing you whether or not the post is
bringing you good traffic or not. Using tools like Backlink Checker will
allow you to analyze the quality of each backlink as it changes over
time, you can check with a backlink prospecting tool.

If you find that the sponsored post is doing well and has positively
contributed to your own site’s ranking (or just increased your traffic
and conversions), then you may want to consider paying for more
sponsored posts in the future.

In this case, you can reach out to the webmaster and ask them about
their rates for monthly or quarterly posts mentioning your brand. Most
blogs won’t want to over mention your site on a weekly basis, as it
makes them seem a bit scammy.

4) The Guest Posting Method

Guest posting is a similar strategy to buying sponsored links but it
takes a different approach. With sponsored posts, you’ll be purchasing
space and links on a reputable blog within your niche. These are often
higher-quality backlinks, which come with more authority behind their
name.

Guest posting, on the other hand, focuses on generating free links
back to your site by exchanging free content in return for a link.
Essentially, you’ll focus on finding mid-level blogs (although you might
be able to find some high-level blogs too) that are in need of new
content for their own sites.

You’ll approach them with a pitch, telling them that you’ll provide them
with a high-quality niche-related post for their blog. In return,
they’ll allow you to insert a backlink to your site in the guest post!

How To Find Guest Posting Opportunities With SEO Tools

The best way to find guest posting opportunities is to use
Ranktracker’s SERP Checker tool to look at the top Google SERP
results for your site’s niche. For example, if you’re selling handmade
wallets, you can look for the top-ranking results for keywords, such as
“fine wallets” or “handmade leather goods.”

If you find a couple of mid to high-level blogs that write about the
leather or fashion industry, then you can contact them about guest
posting opportunities!

The Backlink Checker tool is another great tool that can accomplish
similar results. Once you enter your site, it will automatically analyze
SERPs results to find the best potential backlink opportunities for your
site!

Find Guest Posting Opportunities Manually

You can also find guest posting opportunities manually by running your
own Google searches for keywords relating to your niche. As you scroll
through the results, you can make a list of potential blogs to contact
about guest posting. This will take significantly longer than using paid
SEO tools, but it’s still possible if you’re running on a low budget.

How To Deal With “Stripped” Links

Periodically, you may realize that some of your backlinks just
disappeared. This can be a bit troubling and can be the result of
several different factors, including:

The site shut down (or was sold).
The link became broken.
The site performed an update that messed up links.
The webmaster deleted your post.

If you happen to notice that a sponsored post or guest post that
previously linked to your site is no longer appearing in your SEO
Spyglass backlink report, then go to the blog in question and check to
see if the post is still there. If it is, but it isn’t linked to your
page anymore, contact the webmaster and ask if they can resolve the
issue for you.

5) Link Roundups

Last but not least, you can use link roundup sites to link back to your
own site’s blog posts. Link roundup sites are kind of like news sites
that have revolving lists of weekly or monthly “featured posts.” Many of
these link roundup sites happen to have a high SERP ranking in Google as
well, which makes them a great place for quality backlinks to your
pillar content or smaller posts.

6) Backlinking With Podcasts

According to a recent study by Insider Intelligence,
the number of podcast listeners is set to increase by over 10% in 2021
alone. That means that by January 2022, there will be over 110 million
more podcast listeners than there were in January 2021! This number is
expected to continue growing exponentially year by year.

What does all of this mean for your site or business?

It means that podcasts are an excellent resource to build backlinks to your site.

Overall, podcasts are a relatively untapped market. Compared to social
media ads, Google Adwords, sponsored posts, etc., the number of
advertisers on podcasts is fairly low. Sure, a few big brands and niche
companies are doing it here and there, but there’s tons of opportunity
to grow!

There are two main ways that you can backlink to your site using
podcasts:

You can sponsor a podcast episode and get linked in the description.
You can contribute to a podcast and get linked in the description.

The first method is a decent way to build some publicity. The host will
usually mention your brand on-air and thank you for being a sponsor of
the podcast, linking to your site in the podcast’s description.

The second method typically involves more work and may cost more, but
can generate some great results in terms of overall brand awareness.
Basically, you’ll reach out to podcast hosts and tell them that you want
to be a part of one of their podcasts.

Perhaps they’ll do an entire episode with you, or maybe they’ll just
feature you in a brief segment. Either way, you’ll get a link in the
podcast’s description along with you having a chance to speak about
your brand publicly!

Podcast Prospecting

Your first step is to find podcasts that are in or related to your
niche. For example, if your site is selling a new type of protein powder
or sports supplement, then you’d want to search for podcasts related to
health, fitness, bodybuilding, sports, nutrition, or holistic living.

The best places to find good podcasts are:

Spotify.
Apple.
YouTube.

Podcast Outreach and Pitching

After creating a list of potential podcasts, you’ll want to create a
well-written, authentic pitch email. This pitch email should detail some
basic info about yourself and your brand, what you hope to achieve
(sponsorship or involvement in the podcast), why the host should
consider you and your brand, and what the price points are.

You should just make a single template for your pitch email. Then,
slightly adjust it for each podcast host that you reach out to. This
will make your life a lot simpler!

Creating A Great Podcast

As podcast hosts respond to you, keep a detailed record of it, along
with possible dates, prices, times, etc. You want to be as professional
as you can about this, especially if you get a big-name podcast to
respond back to you. Basically, be prompt with your responses and don’t
keep them waiting.

If you plan on being actively involved in a podcast episode, make sure
that you have a lot to talk about. You should have a solid understanding
of your brand and what you're selling. You should also be informed about
the latest news regarding your industry, and have some interesting facts
to talk about on the podcast.

7) Link Building With Local Niche Businesses

If you run a local business and have a business website that you're
trying to generate some traffic and ranking for, then local link
building is an excellent strategy that you can employ. If done
correctly, it will help you become an authority site within your town or
city and will also help with your overall site ranking.

Essentially, this process involves finding other local businesses or
publications within 50 miles of your city. You’ll want to reach out to
them and ask them for guest posting opportunities or sponsored post
opportunities. Nine times out of ten, though, you’ll be able to get a
free link in exchange for writing some guest content for their site!

For example, let’s say that you run a local chiropractor business in
your city. You could reach out to other local businesses that are
somewhat related to your niche, such as sports nutrition shops, college
athletics shops, local news websites, etc.

You would be offering them content for their website in exchange for a
link back to your site. The more authoritative the local site you’re
prospecting is, the greater effect that it will have on your own site’s
ranking. Plus, you may also be able to generate some local traffic and
conversions along the way!

Prospecting Local Links Manually vs. With SEO Tools

If you live in a really small town, then you may be able to prospect
local links manually without much difficulty. All you need to do is
drive around or do a quick Google search. However, if you live in a mid
to large-sized city, then using Ranktracker’s SERP Checker tool is,
by far, one of the best ways to do your prospecting and research.

Going with our example above about the chiropractor business, you could
open your SERP Checker tool and type in keywords for local related
businesses. These could include:

Local [x city] news.
Nutrition shop [x city].
Sports medicine [x city].
Athletic clubs [x city].

Remember, the idea is to find related businesses, not direct competitors!

Put yourself in their shoes. If you ran a chiropractor business and
other local chiropractors wanted to advertise on your site, you’d
probably give them a hard NO. However, if a local vitamin shop
contacted you about advertising on your site, you’d be a lot more
agreeable as they wouldn’t be taking away any of your hard-earned
customers.

The SERP Checker will show you all of the top-ranking local
results in Google. As you scroll through, check for sites that appear to
be an authority and have some type of blog on their site. Make a big
list of them, along with their contact info.

Pitching Local Links

Once you’ve built a list of potential local links, you’ll need to figure
out the best way to pitch them on linking back to you. The idea is to
offer them free blog content. Continuing with the above example, you
could pitch a local vitamin shop on writing a blog post for their site
on a topic like, “The Best Supplements To Take After A Chiropractic
Adjustment,” or “Natural Supplements + Holistic Healing.”

The vitamin business would benefit from having some free, high-quality,
relevant content written on their site; you’d benefit from being able to
mention and link to your chiropractic business within the post.

This same strategy can be replicated for just about any local business
that you could think of! If it goes well, you can even arrange for
monthly or quarterly contributions to their site, which would solidify
your business website’s local ranking authority.

8) Resource Page Backlinking 500

One of the best tactics to up-rank your site is to create a high-quality
resource page that you can share with other sites as a referenced
resource. Let’s start with a quick definition…

Resource page: A web page that provides high-quality, relevant
information on a specific topic or niche.

For example, if you have a long, in-depth guide for how to care for palm
trees on your site, then this would be a resource page. It’s a long
article where somebody can get a full understanding of how to take care
of their own palm trees.

Resource pages are less focused on selling the reader something and more
focused on providing them with valuable content. The main reason for
creating a resource page, to begin with, is to build trust in your
brand. It shows that you’re not all about sales and that you’re willing
to go out of your way to help your readers.

Resource pages are also a great tool for backlinking!

For example, using the example of the palm tree care resource page from
above…

Since your guide contains tons of valuable niche content, you could
share it with webmasters who run general blogs on gardening, home
improvement, or landscaping. Since your page is actually a valuable
resource (not a sales-driven page), it actually contributes to the value
of their page!

Let’s just say that you find a landscaping site with an article on ‘how
to improve the look of your front yard.’ You notice that one of the
headers in the article mentions ‘adding trees by the driveway.’ So, you
think to yourself, “This would be a great place for the article to link
back to my guide on caring for palm trees!”

So, you contact the webmaster of the site and write them a nice email
complimenting them on their article and how it was valuable to you.
Then, you insert a little pitch about your niche resource page, and how
it would make for a valuable addition to their general article…

… and BINGO! You’ve got yourself a great backlink.

The other webmaster benefits because they’ll have a high-quality link to
an external authority site. They’ll also be providing their readers with
a resourceful, non-sales-related page where they can learn from.

Pretty nifty, right?

Another approach is to contact webmasters about getting your resource
page listed on their resources list. Most blogs have a section that’s
titled something along the lines of:

Resources.
Learn more.
Helpful links.
Our favorite blogs.
Etc.

If you can show the webmaster that your site has valuable resource pages
and guides, then they may be willing to list it on their list of
recommended links and resources. Sometimes they’ll do it for free; other
times, they may request a small payment or request that you also
backlink back to their site in one of your articles. Just be willing to
negotiate and come up with an agreement.

Finding Relevant Sites

The best way to find sites that offer resource lists is to use the
SERP Checker tool. First, use Ranktracker’s Keyword Finder tool
to discover similar keywords related to your own niche site. Then, make
a list of some of the most relevant keywords you discover.

Next, you’ll want to run each of your chosen keywords through
Ranktracker’s SERP Checker tool. This will show you all of the
top-ranking sites and blogs that show up in Google results for these
keywords.

Visit the blogs and sites that look promising. Check and see if they
feature resource lists or links to their “favorite blogs.” If they do,
contact them with your value proposition.

While you’re on their sites, check to see if the site has its own
resource pages and give them a read. If you see any sections that would
benefit from a link back to your own resource page, then send an email
to the webmaster explaining how a link back to your resource page would
benefit their article.

9) Commenting On Forums and Blogs 400

Leaving a comment that links back to your site is one of the oldest
time-tested methods of link building on the internet. Although it
doesn’t produce the results that it did in the early days of the
internet, it can still be a helpful tool for building links and maybe
even getting some high-quality, motivated traffic on your site.

Generally speaking, comment-based backlinks don’t have the same quality
or authority as backlinks from high-ranking sites or resource pages.
However, it’s good link building practice to spread your links across as
many mediums as possible, including the comments section.

The two best places to leave comments are on forums and blog posts that
allow comments. Your goal with this link building strategy is to find
reputable forums and blogs relating to your niche and provide
well-written comments with a small link back to your page.

Best Practice For Commenting

First things first, we need to talk about how to leave a good comment
on a webpage. The idea is to add value with your comment, not be
scammy or spammy. This means that you’ll need to actually read through
the topic, and create a short, relevant comment on the post.

What you don’t want to do is just spam your backlink in the comments
section. Nine times out of ten, this will result in your comment being
deleted. It may also trigger the Google algorithm to red-flag the link
as spam, which will actually take away from your site’s overall ranking!

For example, here’s a good example of a quality comment written in
response to a blog post on how to cook the perfect steak:

Thank you so much for this post! I read it last week and just had
the chance to try it out last night. I got a great deal on a New
York strip and seasoned both sides with sea salt and coarse black
pepper just like you said. It made ALL THE DIFFERENCE and was one
of the best steaks I ever tried. I have a food blog
detailing my cooking journey for anybody who may want to follow my
progress as I learn!

You see how that was written? It was straight to the point, thanked the
poster, engaged them on what was written about in the blog, and then
linked back to the commenter’s own food blog at the end. It was
relevant, thoughtful, and non-scammy.

Hiring People To Comment

This is one area where you may want to consider hiring others to write
your comments for you. For comment link building, you’ll need to
generate volume. Just writing 5 or 6 comments here and there won’t
really do much for your page. Optimally, you want a large number of
comments spread across numerous forums and blogs.

Thankfully, it’s a relatively easy job that most people can do. You can
pay them in piecework, offering a couple of dollars for each 75-word
comment that’s made. As they move along, you can double-check their work
by using the Backlink Checker tool. As each comment is
approved, you’ll see a new link appear in your site’s backlink analysis.

10) Link Building With Facebook Groups 160

Joining Facebook groups relating to your niche is another great way to
build quality links and garner some motivated traffic to your site.
Facebook is the world’s largest social media platform and
features over 2.8 billion users.
That’s around a quarter of the world’s entire population!

Facebook groups are essentially sub-forums on Facebook that are related
to specific topics, niches, locales, etc. Just as you can build links by
participating in forums and blogs (see above), you can participate in
Facebook groups relating to your product or service.

For example, let’s say that you own a site that sells car accessories.
You could join a bunch of different car groups on Facebook, become
active in the groups, and slowly insert links to your online store as
they’re relevant.

Obviously, you don’t want to be spammy about this, either. The idea is
to become a reputable and trustworthy contributor to the Facebook group.
The more trustworthy and authoritative you seem, the better people will
respond when you occasionally post a link back to your site.

11) Link Building With Quora

Quora is one of the top-ranking sites in Google search results due to
its efficient question-and-answer design. The concept is incredibly
simple:

User asks a question (could be ANY topic).
Other users answer the question.
The most relevant answer is upvoted and received the most attention.

One of the cool things about Quora is that they allow commenters to
leave a link in their answer to the question! The idea is to find
questions relating to your site’s niche, provide a detailed, accurate,
and thoughtful answer, and then leave a link at the bottom of the
comment saying something along the lines of, “learn more here.”

Simple, right?

Since Quora ranks quite high on SERPs results, there’s a good chance
that other Google users searching for the same question will come across
the Quora post and your answer. This means that not only will you have a
good backlink to your site, but you’ll also create a valuable traffic
funnel!

12) Link Building With Press Releases And Media 400

One of the oldest methods of print marketing is the press release. The
press release is a great way to generate buzz for your brand and receive
a quality backlink at the same time. The trick is to find a high-quality
press release or media site that’s somewhat related to your niche. Once
you do, you’ll need to network with contributors and give them a value
proposition.

Here’s how to go about the process.

Identifying Quality PR and Media Sites

First, you’ll want to identify some high-quality PR and media sites in
your niche. One of the best ways to do this is with Ranktracker’s SERP
Checker tool! Simply input some keywords relating to your niche,
followed by the text “press release,” and you should be presented with
several top-ranking sites that offer press release services for sites
like your’s.

Make a list of each one, and prioritize the ones that you want your
press release to be mentioned on.

Networking With Contributing Writers

As you make your list or spreadsheet of the top PR sites that you want
your link to be featured on, you should also try to identify the top
contributors and writers on each PR site. If possible, look them up on
social media and try to network with them.

Spend a couple of weeks liking their posts, commenting on them, and
interacting with them in a non-spammy way. Then, once the ice has been
broken a bit, reach out to them and give them your value proposition
(aka, why a press release article on your brand is worth their time).

In some cases, PR and media sites will have a set fee that they charge
for sites looking for a press release. These sites are generally
mid-quality, mid-ranking PR and media sites. Often, the higher-ranking,
more authoritative media sites tend to be more discerning about who
they post press releases for (which is where your networking skills come
in handy).

Pitching Your Press Release

If you want to get your press release posted on a high-quality media
site, then you’ll need to have a good value proposition. Remember, the
PR site’s reputation relies on them recommending high-quality sites and
brands. If they just started writing press releases for low-value sites
and companies, then their reputation would quickly go down the toilet.

So, you’ll need to have a detailed explanation on why your brand is
important, the benefits offered by your product or service, and what’s
unique about it. Here, you’ll really want to pitch yourself as if you’re
talking to an investor.

13) Link Building With Local Blogs

One great way of getting traffic to your local business is to reach out
to local blogs centered around your town or city. Unless you live way
out in the boonies, there’s a solid chance that you’ll be able to find
some good-quality blogs that make posts about your city. Perhaps they
review local businesses, comment on events in the city, or showcase
local stories.

The readers of local blogs tend to be very targeted. They’re
local-centric individuals who want to be “in the know” and who usually
want to support local businesses. If said local blog mentions your
business, then there’s a good chance you’ll get some traffic out of it.
Plus, you’ll get a nice backlink as well!

How To Find Local Blogs

First, you’ll need to find some local blogs. Here, you can use
Ranktracker’s SERP Checker tool once again! Open the tool and type
in the following keyword: “[city, state] local blog”.

After a minute, SERP Checker will show you a detailed list of all of
the top-ranking local blogs in your city and state. Take a few minutes
to visit each one and give it a look over. The first thing that you’ll
want to check for is that the blog is updated regularly. There’s really
no use getting a link or a guest post on an outdated blog that nobody
reads or posts on.

Secondly, you’ll want to search for user interaction. Try to find a blog
that has comments enabled and receives a fair amount of interaction and
comments from readers. This indicates an active blog.

Lastly, you’ll want to run the blog through Ranktracker’s Web Audit
tool. This tool will show you valuable metrics on the website,
informing you how much traffic the blog gets, and letting you know how
authoritative it is.

Reaching Out To Blogs

If the site looks good, then it’s a good opportunity to reach out to the
blog. Most local blogs have a contact form or email address that you can
use to reach out to the editors. Let them know that you’re a local
business looking to get some exposure, and ask what options they offer.

Some blogs may offer paid banner ads, a promotional post, or may allow
you to give them a guest post in exchange for allowing them to do the
same thing on your site. Every blog is different, so just be willing to
weigh your various options.

Conclusion

Link prospecting and building is, by far, one of the most important
aspects of on-page SEO. Without a good backlink profile, your site will
be down-ranked by the Google algorithm as being low-quality and having
low authority.

Today, Google’s algorithm primarily ranks sites based on three factors,
otherwise known as E‑A‑T:

Expertise.
Authoritativeness.
Trustworthiness.

One of the most crucial ways that the algorithm determines your E‑A‑T
score is by how many high-quality backlinks you have to the major pages
on your site.

If you want to speed up your link building process, then having a good
set of SEO tools is a must. Tools like Backlink Checker and
Ranktracker’s SERP Checker and Web Audit tool allow you to
perform in-depth research on your competitors, what keywords they’re
using, where their traffic comes from, and what sites link back to them.

When you combine all of the research and analytics gleaned from your
tools with good networking skills and outreach, you’ll be able to build
a high-profile network of links to your site in no time!

Sources:

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