Rank Tracker

Automatic Rank Tracker: Keyword Tracking Tool

Author: Felix Rose-Collins - Update date: Aug 29, 2026

You need a way to measure the effectiveness of your campaigns. The Rank Tracker tool keeps you in control and shows you campaign share of voice, search position results, and the specific keywords that are bringing visitors to your site. Get detailed and reliable insights into where you are making an impact - both domestically and internationally. Daily email updates keep you in the loop.

As the namesake tool of our site, the rank tracker is one of our most popular features. If you want to get a better idea of your site’s SEO rankings, there are few tools that will be able to track rankings across multiple search engines as effectively as this one.

The rank tracker allows you to keep track of your site’s rankings in real time, ensuring that your SEO efforts aren’t derailed by outdated information. We also use a detailed yet intuitive interface that will keep all of the ranking data you need close enough so that you can track the performance of your keywords. Integrating Google Analytics with our rank tracker enhances keyword tracking and performance analysis, allowing for a comprehensive view of your SEO strategy's effectiveness.

Along with tracking your own keyword rankings, the rank tracker is designed to compare your websites to your competition’s local rank. This will give you a better idea of what you’re doing right and what you’re doing wrong relative to the competition. After all, SEO doesn’t exist in a vacuum, and your rankings are largely based on your competitors’ ranks.

One of the best things about our rank tracker is that it allows you to identify the top opportunities for growth. One of the main challenges that businesses often face is that they have no idea how to take the next step forward, but you can use the data that the rank tracker provides you to keep the machine running smoothly.

We prioritize ease of use in our rank tracker tool since we believe that’s the most important feature. After all, if you aren’t willing to go through the trouble of using the tool in the first place, then you won’t be able to take advantage of all of the statistics and search engine rankings that it provides you with.

Let’s take a more in-depth look at the features that you can benefit from when you’re using the rank tracker tool.

The rank tracker tool is designed to provide you with all of the info you need at the press of a button. Whether you’re on desktop or mobile, this tool will allow you to watch as your site’s search results change over time, using an intuitive interface that will allow you to monitor results at a glance.

Our rank tracker is designed to let you examine everything you need to know about your site’s search rankings nearly instantly. Unlike other tools of its type, the rank tracker is designed for ease of use, ensuring that even those who are new to the SEO field can understand and interpret the info it provides them with.

This tool allows you to determine everything you need to know about your site’s SEO ranking with a single click. This tool is designed to be as user-friendly as possible, and you can access it on either desktop or on your mobile device so that you can always do a quick SEO health checkup on your site.

What is Keyword Rank Tracking?

You may be wondering what rank tracking is in the first place. This is the practice of going over SERPs (Search Engine Result Pages) to determine how high your content will be ranked. There are many different factors that go into figuring out the ranking of your content, so let’s take a look at them.

As you may expect, your page’s keywords are the bread and butter of determining where you end up when someone searches for your site. Using a keyword rank checker, rank tracking will display all of the variables that are related to your search engine results, including the relevant keywords and tracked keywords that your competitors are using.

Keep in mind that a keyword position tracker like the one we offer will be useful for determining more than just information about your own website and its results. Since your results are directly dependent on those of your competitors, you’ll also be able to glean some crucial info about how they’re beating you.

All you’ll have to do is perform a keyword and SERPs analysis on your top competitor to see why they’re beating you for the top result. You can then use some of the things you learn to get the edge on your competitors, bumping up your position with the analyze function featured in our rank tracker.

Aside from the keywords that are used on your competitors’ sites, there are other factors that will go into tracking how their website is ranked. For example, while you’ll often find yourself optimizing for keywords, there is plenty of other content that you may not be trying to optimize.

For example, your site’s video content and other offerings will also play into your rank tracking, and our tool will account for other things that are featured on your site. However, keyword rankings tend to be some of the most crucial KPIs that you can use to ensure that your site has a good SEO ranking.

Keyword rank tracking is one of the most important things you can do to bump up your search positions, whether you’re looking for results on desktop or on mobile. Being able to monitor traffic and opportunities will allow you to ensure that your site brings in more customers and leads that will become customers.

Keep in mind that you don’t want to get tunnel vision when it comes to tracking your search results and rankings. If you’re too obsessed with what the rank tracker shows you, then it will be more challenging to make the progress that you need to succeed. Identify the issue and then determine how you can move forward instead of getting bogged down in the data.

While the Google search console (AKA the Google rank tracker) can also provide you with reports about your keywords and your search rankings, it will also present the data in a fashion that is difficult to digest.

One of the main goals of our rank tracker is to present all of the info coupled with some helpful SERP features so that our clients can easily identify what needs changing for better results.

What Is The Rank Tracker SEO Tool?

By now, hopefully, we’ve managed to get your attention… Whether you’re a small business owner looking to improve your local SEO and improve your monthly sales, or you work as an SEO specialist, Ranktracker’s SEO tool is designed to give you the competitive edge you need to blow the competitors out of the water by collecting and analyzing ranking data, and monitor the page for continued success. In addition to Rank Tracker, utilizing Ahrefs Webmaster Tools and Bing Webmaster Tools can offer complementary functionalities for monitoring and troubleshooting website search performance, providing a more comprehensive SEO strategy. Integrating Google Analytics with these tools can be pivotal for tracking keyword trends and analyzing valuable SEO metrics, essential for making informed SEO decisions. When comparing Rank Tracker with Google Search Console, it’s important to note that the latter is a free tool for monitoring search performance, though it may not offer the same breadth of SEO functionality and support for non-Google search engines. Here are the key metrics that the Rank Tracker SEO tool tracks:

Share of Voice

This number is displayed as a percentage and tracks what percent of search engine users see your site based on the specific keywords that you're tracking for the site. For example, if you're tracking a local barber's shop and the share of voice for the keyword barber's near me is 51%, then 51% of all people who search for that keyword come across your site search engine results. If your share of voice is steady or increasing, then it's a good sign that the overall site position is doing well. However, if it begins to decrease, then it's likely a sign that you need to make some changes and start ranking for new keywords to improve organic search ranking.

Average Position

Tracking a page's 'Average Position' allows you to see what number it ranks on the listed search engines based on a specific keyword. The reason why the rank tracker displays an average position is that your local rank may be different, depending on which search engine is being used. This metric is an excellent way to see how the site is ranking for individual keywords. This metric goes hand-in-hand with the 'share of voice' metrics listed above. While the 'share of voice' metric tracks the percentage of people who see your site listing on local search results, the 'Average Position' can explain why your share of voice is higher or lower than expected. If your share of voice rankings are low, then it may be due to the fact that your average position isn't as high as it should be.

Search Traffic

The traffic metric displays accurate data based on traffic analysis. You'll be able to monitor exactly how many people visit the webpage on a daily, monthly, quarterly, or yearly basis. This is incredibly valuable for e-commerce sites and local businesses. By tracking which times of the day or year are the busiest, they'll be able to offer special sales, discounts, and other incentives to encourage extra spending during peak visitation times.

SERP Features

The SERP Rank Tracker tool also allows you to see whether or not your site is optimized for SERP features. These are additional elements that Google displays to create a more engaging experience for search engine users. These include sections of the page such as:

• Answer Box
• App
• Carousel
• Multi Carousel
• Featured Snippet
• Google Flights
• Google Reviews
• Google Posts
• Images
• Jobs
• Knowledge Graph
• Local Pack
• Hotels Pack
• Map
• Organic
• Paid
• People Also Ask
• Related Searches
• People Also Search
• Shopping
• Top Stories
• Twitter
• Video
• Events
• Mention Carousel
• Recipes
• Top Sights
• Scholarly Articles
• Popular Products
• Podcasts
• Questions and Answers
• Find Results On
• Stocks Box

If the SERP checker shows that your page is ranked for SERP features, viewers will be able to see all of this information about your site from the search engine. This, in turn, means that your site will "dominate" the viewing window, and the site will likely receive more traffic for those keywords.

Note, that the SERP checker only tracks results within the top 10 results on google.

The tool also displays if your site is not ranking for SERP features. This provides a valuable opportunity to increase site performance and organic traffic by performing some basic SEO to make SERPs more viewable for different keywords.

Positions

The 'Positions' feature allows Ranktracker users to track how their site’s position has changed over time. This is especially useful for small SEO businesses that want to show their clients the progress that has been made. If you're using Ranktracker tools to improve your own site, then the 'Positions' metric will allow you to keep track of all your hard work and SEO improvements.

Global, national and local rank tracking tool updates

Track your ranking progress for any specific location. Simply enter your website and the country, region, or city you’re interested in. Additionally, our tool offers the functionality to track and analyze target keywords for these specific locations, enhancing your local SEO strategy by focusing on search volume and competition level.

Monitor your progress on desktop and mobile

Rank Tracker lets you switch between mobile and desktop views, so you can check your ranking progress on different platforms.

Track Google My Business Search Engine Rankings

Ranktracker tracks your GMB / Local pack on all keywords you track for the Google search engine.

Language Based Tracking

With Ranktracker, you can track any language for any Google, Yahoo, Bing & Yandex location, even local rankings. Both for mobile & desktop.

Organic & Absolute Positions

Ranktracker tracks Organic & Absolute positions for all of your keywords. Find your true rankings only with Ranktracker.

Daily Email Notifications

Get daily email notifications for any of your websites of your ups & downs.

White label reports

Upload your own logo to your automated reports, sent daily, weekly or monthly directly to your customers.

Visual overviews of your ranking progress

Ranktracker graphs show how your position has changed over time, so you can easily share progress with colleagues and clients. The importance of rank tracking in SEO cannot be overstated, as it is crucial for monitoring search engine rankings and ensuring the effectiveness of optimization efforts. With keyword rank tracking, users can see their website's performance in search engine rankings over time, providing valuable insights into their SEO strategies. Get instant overviews of your Share of voice, traffic, average search engine position, and more. These visual overviews offer insights into search engine rankings, highlighting the utility of Ranktracker in SEO efforts and helping users improve their online presence.

Share of voice

This visualization shows you what proportion of the available search engine traffic your tracked keywords are receiving. The higher up the rankings you go, the more clicks your site should get.

Average position

See how your website’s average ranking position has changed over time for your tracked keyword

Web traffic

Here you’ll see how your traffic levels have changed over time, so you can assess which marketing and SEO activities have the biggest impact.

SERP Positions

See how your website’s position has changed over a set period – a helpful visualization when you’re assessing your SEO campaigns.

This visualization shows you what proportion of the available search engine traffic your tracked keywords are receiving. The higher up the rankings you go, the more clicks your site should get.

Focus on the keyword data you care about

When you want to track your ranking for specific keywords, utilizing a keyword rank checker can significantly enhance your ability to analyze keyword performance. This tool allows you to hone down your search criteria to get more accurate insights, including customizable dashboards and SEO reports. With a keyword rank tracker, you can compare your progress against competitors by tracking and analyzing keyword rankings across various search engines, locations, and languages. This functionality is crucial for understanding how your keyword rankings perform against competitors, offering comprehensive analysis capabilities that cover Share of voice, average position, SERP features, and overall traffic. Filter by search engine, location, language, and much more to gain a competitive edge in your SEO strategy.

Compare your progress against your competitors

Enter any competitor’s website URL to track their ranking movements side-by-side with yours. You’ll see how well your strategy is working, and determine when you need to ramp up your SEO activities. Monitoring and optimizing your SEO efforts is crucial to stay competitive in the digital landscape. Ranktracker facilitates this through comprehensive competitor analysis, helping you enhance your SEO strategies and achieve higher rankings.

SERP Positions

See how your ranking position has changed compared to your competitors’ positions – great for when you’re trying to outrank them

Web traffic

Get an overview of how much traffic you’re getting over time, compared with your competitors’ websites.

SERP Features

Check out which SERP features you own compared with other companies you’re competing with.

Track individual website pages

When you’re optimizing different parts of your site, you can see how individual pages rank too. Ranktracker shows you the average position for each individual page, plus additional metrics like search volume and traffic. You can even see what keywords each page is ranking for.

Helpful metrics from every keyword rank tracker

See the important metrics for all your tracked keywords in one place. With a quick overview of factors such as search volumes and clicks generated, you can easily see how individual keywords are performing.

Reports highlight recent activity

Get a closer look at how your keywords have performed over the last 7, 30 or 90 days with the grossing reports. Look out for spikes (or drops) that correspond with your marketing activities to see what’s working and what isn’t.

Discover new ways to maximize your site's sales potential

Has your site already been live for a while? You’re probably already ranking for some keywords without realizing it. The Discovery tool, a comprehensive keyword tool within Ranktracker, identifies them so that you can optimize your content for the traffic you’re currently getting. It’s designed to help with keyword rank tracking, obtaining keyword suggestions, and conducting precise keyword research, making it a simple way to get a sales boost.

See what you're saving on paid traffic

Find out how much money you’re saving through your SEO campaigns. The SEO/PPC (Pay-Per-Click) savings tool quickly calculates how much your organic traffic would cost if you were paying for it.

Ranking change notifications

Handy alerts mean you don’t have to spend time looking through data readouts. Whenever there’s a change in your ranking or traffic, you see a clear notification in the dashboard. A key feature of a comprehensive rank tracking tool is its ability to provide daily alerts on ranking changes, which is essential for maintaining and improving SEO performance.

Choosing the Correct Rank Tracker for Your Needs

There are a few things that you’ll need to consider when you’re selecting the best possible keyword ranking tool. Go over the features that are offered in a rank tracker before deciding it’s the right one to ensure that you don’t end up wasting your money on something that can’t even help your business.

In this part of our guide, we’re going to look at three of the most crucial features that help set apart our SEO rank tracker from the rest of the competition. These features will allow you to get the edge on competing sites and further refine your SEO strategy so you’re getting the best results.

Ease of Use

We’ve already mentioned that one of the best things about our rank tracker is that it will be much easier for you to use compared to the competition. So why is intuitiveness and ease of use so essential when determining which rank tracker you want to start using for your business?

The simple fact is that most people who pick up rank trackers aren’t well versed in SEO, and there’s nothing wrong with that. However, if you’re learning things as you go along, the last thing you need is a keyword tracking tool that will make it difficult to find the research you need.

Affordability

There are many different research tools that you can get your hands on, and each of them has its own price point. Prices can range from free to monthly subscriptions in the hundreds of dollars, and the price that you’re willing to pay will depend on the data that you’re looking for.

If you just want basic data about how your site is performing, then you’ll just need to opt for a free SEO rank tracking program that will provide you with exactly that. If you’re looking for reports that will compile more advanced data, then you may need to be willing to pay for a more advanced rank tracking tool.

Additional Features

Some keyword rank monitoring programs will also come included with additional programs free of charge that will make it easier to choose between two options that are otherwise similar. While extras may not be the deciding factor that will determine whether or not you opt for a tool, they’re something to consider.

For example, some rank trackers will feature extras like SERP checkers, keyword finders, and even website audits (all of which we offer alongside Ranktracker).

Additionally, the inclusion of a keyword tool as part of these additional features enhances the utility of rank trackers in keyword research and tracking, providing users with essential insights for checking keyword positions, obtaining keyword suggestions, and tracking keyword rankings across different search engines.

Why Do People Use Rank Trackers for Search Engine Rankings?

The most obvious reason why you may need rank tracking is so that you can ensure that your site is showing up high in SERPs. The simple fact is that it is difficult to determine how a web page is going to show up in search results before it goes live, so using a rank tracker will allow you to get the insider knowledge needed.

With this information, you will be able to improve your search results, which is the end goal of any good SEO strategy. That brings us to the question of why you’d want to improve your SEO in the first place, and that has to do with driving more inbound leads to your business and making you seem more reputable.

Think about when you do a Google search for something. Will you take your time to search through pages upon pages of results? Odds are that you’ll end up picking one of the results on the first page because they seem more reputable. If they weren’t, would they be on the front page in the first place?

While reputability isn’t directly linked to SEO optimization, most customers and inbound leads seem to think it is. If you want business to progress more smoothly over the internet and you have a reasonable number of people searching for the right keywords, then SEO is the strategy for you.

Exclusive Rank Tracking from Rank Tracker

Now, you may be wondering exactly what sets us apart from other rank trackers that you can expect to come across on the internet. We’ve already mentioned that our business has one of the most intuitive rank trackers on the internet, but we also have one of the most accurate.

Keep in mind that rank tracking isn’t an exact science, and there may be some variation in the rankings across various platforms and services. We pride ourselves on our ability to provide businesses with accurate results that they feel confident basing their strategy around.

Keep in mind that the business of SEO is one that is constantly evolving, and failing to keep up with these changes has been the undoing of more than one competing rank tracking agency. This is why we’re continually refining our rank tracking algorithm to ensure that it’s up to date with each search engine’s changes.

Another great thing about our rank tracker is that we offer much more reasonable rates than other businesses, ensuring that you don’t have to go broke to get the results you need.